OptiMix
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Optimize your marketing
without platform bias.

OptiMix is a decision engine for budget allocation — built to evaluate your entire channel mix, not just what a single platform can see. Use it to understand what's actually driving growth and defend spend with evidence, not attribution. Learn the difference between MMM and attribution.

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True ROI
2.4x
+12%
Total Spend
$124k
Optimized
Incremental
+18.5%
Validated

The Illusion of Control

Platforms optimize for their view of spend.

Each ad platform can only validate what happens inside its own ecosystem. That's how budgets drift toward whatever reports the cleanest story — not what actually creates incremental growth.

The Reality Check

Measure performance across channels and time.

OptiMix measures performance across the entire funnel and sequence of events, ensuring your decisions reflect ground-truth reality, not simply reporting convenience or last-click bias. Learn more about ROAS illusion.

Reported ROAS vs True ROI Performance Chart

A clear, defensible view of what's working.

Stop arguing over who gets credit. Start allocating budgets based on unified measurement, not platform attribution.

Where should the next dollar go?

OptiMix answers the only question that matters. It continuously analyzes diminishing returns across all channels to pinpoint exactly where your marginal ROI is highest right now.

Optimal

Defend Your Budget

Use it for budget planning, reallocation, and stakeholder alignment. Generate clean reports that management actually understands.

Pricing Plans

Simple, transparent pricing

Starter

$49 /mo
14 day free trial

For single-product teams

  • Up to $10k/month ad spend
Choose Plan
Most Popular

Growth

$199 /mo
14 day free trial

For scaling startups

  • Up to $50k/month ad spend
Choose Plan

Scale

$499 /mo
14 day free trial

For scaling teams

  • Up to $200k/month ad spend
Choose Plan

Trustworthy Results

Don't bet budgets on overconfident numbers.

OptiMix uses a Bayesian Marketing Mix Modeling (MMM) approach to quantify impact while explicitly accounting for uncertainty. Learn how Bayesian MMM works. When signal is strong, you'll see it. When it's weak, the model won't pretend otherwise.

That means fewer false winners, fewer wasted reallocations, and fewer decisions you have to undo later.

Who This Is For

Best Fit

  • Teams spending across multiple marketing channels
  • Founders and marketers scaling spend responsibly
  • Anyone tired of "every platform says they won" reporting

Not a Fit

  • If you need real-time bid automation
  • If you want a single number with no nuance
  • If platform attribution is "good enough"

Trusted by Teams Everywhere

Here's what our community has to say about OptiMix.

"OptiMix transformed how we allocate our marketing budget. The Bayesian approach gives us confidence in our decisions."

JM

James Mitchell

VP of Marketing, NexaFlow

"Finally, a tool that shows us the real picture across all channels. No more guessing which platform is actually performing."

SC

Sarah Chen

Head of Growth, CloudPulse

"The privacy-first approach is exactly what we needed. Our compliance team was thrilled, and the insights are incredible."

MR

Marcus Rodriguez

Director of Analytics, DataVault