OptiMix
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Reduce wasted ad spend
and put more budget into what actually drives sales.

Reduce wasted ad spend and find out which marketing channels actually drive sales. Powered by Bayesian marketing mix modeling, OptiMix helps you make smarter budget decisions across all your marketing channels, not just inside one ad dashboard.

See where your next dollar should go
True ROI
2.4x
+12%
Total Spend
$124k
Optimized
Incremental
+18.5%
Validated

The Illusion of Control

Ad platforms optimize for themselves — not for your full budget.

Google can only optimize Google. Meta can only optimize Meta. OptiMix helps you decide where your budget should go by looking at your full business picture, not just one platform’s report.

See which marketing channels are actually working

See which marketing channels are actually making you money.

Stop relying on dashboards that all claim credit for the same sale. OptiMix shows the real impact of each channel over time, so you can cut wasted ad spend, protect what’s working, and invest with more confidence.

Make budget decisions you can actually defend.

Stop arguing over who gets credit. Start moving budget based on what actually drives sales.

Know where the next marketing dollar should go.

OptiMix shows where extra budget is most likely to create more sales, and where more spend is likely to be wasted. That helps you grow smarter instead of just spending more.

Optimal

Cut bad spend without cutting growth.

Use OptiMix to move budget with confidence, explain your decisions clearly, and avoid cutting channels that are helping sales behind the scenes.

Plans for businesses that want to spend smarter

Simple, transparent pricing

Starter

$49 /mo
14 day free trial

For businesses just starting to improve ad spend decisions

  • Up to $10k/month ad spend
Choose Plan
Most Popular

Growth

$199 /mo
14 day free trial

For growing businesses running ads across multiple channels

  • Up to $50k/month ad spend
Choose Plan

Scale

$499 /mo
14 day free trial

For companies ready to optimize budget across their full marketing mix

  • Up to $200k/month ad spend
Choose Plan

Why Bayesian MMM gives you a better answer

Don't bet budgets on overconfident numbers.

OptiMix uses Bayesian marketing mix modeling, a way to measure marketing that looks at all your channels together instead of judging each one separately. It also helps you avoid making big budget changes based on shaky signals, short-term spikes, or misleading dashboard results.

Bayesian MMM helps you optimize ad spend across channels, not just inside one ad account. Less guesswork. Less wasted spend. Better budget decisions.

Who OptiMix is built for

Best Fit

  • Businesses spending on more than one marketing channel
  • Owners who want to reduce wasted ad spend
  • Teams that do not trust platform reports at face value
  • Companies ready to make budget decisions using evidence, not gut feel

Not a Fit

  • You only need bid management inside one ad platform.
  • You want instant real-time campaign automation.
  • You are happy making budget decisions from last-click reports alone.

Trusted by Teams Everywhere

Here's what our community has to say about OptiMix.

"We stopped shifting budget based on whichever dashboard looked best that week. OptiMix helped us see what was really driving sales."

JM

James Mitchell

VP of Marketing, NexaFlow

"For the first time, we had a clear way to cut underperforming spend without guessing which channel was actually working."

SC

Sarah Chen

Head of Growth, CloudPulse

"The biggest value wasn’t just reporting — it was knowing where to move budget next. We finally had a clear picture we could explain and defend."

MR

Marcus Rodriguez

Director of Analytics, DataVault